Services / Sell Your Marketing Agency
Sell your agency to a buyer who knows what a retainer is worth.
RockHaven Capital buys marketing and digital agencies directly from their owners.
We price the clients who stay, not the projects that happened once.
Who We Buy From
The agencies we buy
Agencies differ in what they sell, and the difference decides how the cash flow proves out. Retainer revenue reads very differently from a string of one-off projects.
Pass-through ad spend does not count as agency revenue in our reading. We price the fees your team earns, not the media money that flows through your accounts.
SEO and content agencies
Firms that keep clients on monthly programs for search and content. The programs renew because the reporting shows steady results.
Paid media agencies
Teams that manage search and social advertising for a monthly fee. The fee income is what we value, separate from client ad budgets.
Web design and development shops
Shops that build sites and then keep the clients on care plans. The maintenance base under the project work is what steadies these firms.
Social and creative studios
Studios running ongoing content and campaign work for a set of brands. Repeat campaign calendars matter more than any single launch.
Full-service digital agencies
Agencies that combine strategy, creative, and media under one roof. A department structure with leads in place reads well to a buyer.
Take our free five-minute assessment to get an estimate of what your business could sell for.
What's My Business Worth? Book a CallWhat We Look At
Five things we check first
An agency proves its cash flow through its client agreements and its retention record. These five checks tell us whether the revenue survives the founder stepping back.
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Revenue of $1M to $10M a year
Agencies in this band are the ones we buy. An agency in that range has a real client book and more than the founder doing the work.
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Cash flow of $300K and up
The number has to be provable from tax returns. We separate your fee income from pass-through spend before we price anything.
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Retainers ahead of projects
Monthly retainers are the revenue a buyer can count on. Project work adds upside, but the retainer base sets the floor of the price.
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No single client carrying the firm
One client should not be able to sink the agency by leaving. A book spread across many clients prices higher and closes easier.
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A team that holds the relationships
Clients should trust your account leads and not only you. Relationships held by the team are relationships a buyer actually receives.
What a RockHaven deal looks like
- Structure
- Majority buyouts
- Geography
- Anywhere in the continental United States
- Seller fees
- None. Sellers are charged no fees, ever, and the business is never listed.You keep the money a broker would take.
Take our free five-minute assessment to get an estimate of what your business could sell for.
What's My Business Worth? Book a CallThe Principals
A track record built in operating businesses
All three exits came from companies they co-founded from the idea up with a founding team, not from businesses they bought and flipped. One was acquired by a publicly traded company.
Companies founded or co-founded
Exits from companies we co-founded from the ground up
Sales driven by our teams
Capital raised for real estate and operating companies
Why Owners Talk To Us
A direct buyer changes the conversation
Agency owners often get approached by roll-ups and platforms first. Here is what changes when you sell to the buyer directly.
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We are the buyer, not a broker
You talk to the firm that would own your agency. Your client list is not circulated to competing agencies for bids.
One conversation with the buyer, not a parade of strangers through your business. -
No earn-out maze
Platform deals often pay over years against targets you no longer control. We put the structure in writing before anyone signs, in plain terms.
You see the whole structure before you sign anything. -
Your team keeps its footing
The strategists and account leads your clients trust are why the agency works. In most cases they stay in place after a sale.
In most cases, the people who helped you build it keep their jobs. -
Priced on fees, not flow-through
We value the income your team earns and the clients who renew. You hear the reasoning behind the number, line by line.
A straight number early, with the reason behind it.
The listed route, by the numbers
Listing an agency exposes your client roster to the exact competitors you would least want reading it. These figures show the usual cost of that route.
Median time to close for a business that sells through the market
Source: BizBuySell, 2025 Year in Review. Counts businesses that sold.
Of businesses that go to market ever sell at all
Source: Exit Planning Institute estimate. Based on owner readiness survey data, not a census of listings.
The broker success fee alone on a $1M sale, on the standard scale
Source: Double Lehman fee scale, published broker guides, 2026.
How It Works
Four steps from first call to close
Four steps, and you deal with us directly at each one.
A private conversation
We talk through your services, your clients, and what you want next.
A straight valuation
We read your tax returns and your retainer agreements and come back with a value. If the number is not there, we will tell you that too.
A straight number early, with the reason behind it.A structure that fits
Cash is paid at close, and seller financing is used where it fits.
A clean close
The paperwork is short and written in plain language. Once terms are agreed, we aim to close in four to eight weeks.
A real close date in weeks, not a listing that sits while the market decides.Working with an advisor or broker? They hear back from us within two business days, and their fee is protected.
Contact
Start a conversation about your agency
Start with the free assessment. Or book a call and talk directly with a principal.